About Us
Our Story
Last year, during a stressful exam period, we, a group of six students from Mountainview High School, faced constant fatigue from exams and assessments, we heavily relied unhealthy and expensive caffeinated beverages like energy drinks and coffee. Recognizing a common struggle among our peers, Our CEO proposed the idea of caffeinated gum as our Young Enterprise Scheme (YES) product.
"Crave" was born—a gum that delivers the same benefits as a cup of coffee but in a convenient, chewable form. Our unique formula, developed with our manufacturer, features a liquid core for a powerful burst of flavor and rapid caffeine absorption.
Our Mission
"We have created a product that is a heathier and convenient alternative to caffeinated beverages"
Our mission is to revolutionize caffeine consumption in New Zealand by offering a healthier and more convenient alternative to traditional caffeinated beverages. Crave is designed to provide a quick energy boost for busy teens and hardworking adults, without the downsides of energy drinks and coffee. Our product allows customers to enjoy a daily energy boost without the negative side effects often associated with energy drinks, such as headaches, heart complications, insomnia, and dehydration. Our focus is on delivering a convenient, healthy, and tasty chewing gum.